ai track customer behavior
Microsoft Dynamics 365's AI tracks customer behavior in retail stores
Microsoft is rolling out two new software solutions today to help brick-and-mortar retailers track customers and improve service. Dynamics 365 Connected Store will utilize a combination of computer vision, cameras, and IoT sensors to track customers inside stores and personalize recommendations based on their browsing and buying behavioral data. Events detected by Connected Store will trigger web app notifications or email alerts for in-store staff with predictions to improve sales and store efficiency. Connected Store can do things like sense a need for more staff at checkout counters, identify issues with store equipment, and surface long-term trends for managers. Also new is Dynamics 365 Commerce, software that pulls insights from businesses that have ecommerce and brick-and-mortar retail operations. Dynamics 365 Commerce will also use call center and back office data to power customer personalization.